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Senior Management

Bedii Can Yücaoğlu

Bedii Can YÜCAOĞLU

Chairman of the Board of Directors

Birol Yücel

Birol YÜCEL

Vice Chairman of the Board of Directors

Murat Yücaoğlu

Murat YÜCAOĞLU

Board Members

Gamze Dinçkök Yücaoğlu

Gamze DİNÇKÖK YÜCAOĞLU

Board Members

Ahmet Seğmen

Ahmet SEĞMEN

CEO

Ahmet SEĞMEN

CEO

Ahmet Seğmen is a graduate of Koç University's Department of International Relations and holds an MBA from Saint Mary's University in Canada. He began his career at P&G in 2005, taking on leadership roles across various levels of the sales organization and rising to Modern Trade Senior Sales Director in 2016. In 2018, he joined Eczacıbaşı Consumer Products as Deputy General Manager of Sales, and in 2021 he founded Seğmen International Consulting, through which he provided advisory services in sales management and strategic business partnerships. Ahmet Seğmen has served as CEO of Burda Bebek since October 2024.